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I absolutely love the fashion retail industry and I am mindful of the impact the demand of consumerism can place on global communities. Through conscious consumerism our choices can make a difference. 

In the last 20 years, our consumption of clothing has increased dramatically. As a result, garment production has fuelled the growth of economies across the Asia-Pacific, with over 40 million workers employed in the industry.

However, the garment industry can also be a place where exploitation thrives. In 2018, there are still millions of garment workers working long hours in oppressive conditions to make the clothes we wear. They are paid wages so low that they and their families are trapped in a cycle of poverty.

When you shop, you have the power to choose and the opportunity to impact the lives of people working in oppressive conditions.

The Ethical Fashion Guide is a tool that gives you the power to shop ethically. Reducing worker exploitation and alleviate poverty in developing countries where clothes are manufactured.

The guide grades brands on ethical practices in their supply chain: Worker Empowerment; Supplier Auditing; Knowing Suppliers; Policies; Room for Improvement.

The Fashion Retail Coach donation will contribute to prevent vulnerable people from being trafficked and exploited; remove people from exploitative situations; prosecute trafficker; provide legal support and aftercare for trafficked people and exploited workers, rehabilitate survivors and reintegrate them back into their chosen communities.

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Facts from Ethical Fashion Guide: Only 11% of NZ fashion companies pay living wages to workers in their supply chains; $11 is the approximate daily living wage for a worker in Bangladesh; It's estimated that 100 million rural households who farm cotton are living in poverty.


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